Vibe & Thrive
A Beat for the Valley: How “Vibe & Thrive” is Re-tuning Temecula’s Sound
The afternoon sun seemed to flood energy into Fresh Scoop Studio. Inside the newly upgraded space, two deejays settled onto a long sapphire-blue couch beneath soft panel lights. The duo could not have looked more aligned with the studio’s modern palette: DJ Anthony Vincent in a jet-black denim jacket, matching jeans, and a crisp white tee; Isaiah “DJ Okzay” Morrow in black denim edged with chocolate stitching. Apart from the low hum of recording equipment, nothing interrupted the easy cadence of this conversation.
From the outside, Anthony appeared the quieter of the pair. His posture was composed, hands resting on his knees as if guarding an invisible plan. When a question required precision, he raised one palm, face upward, the gesture a cue that a fact was about to settle into place. Isaiah beamed beside him. He hunted for words with searching eyes, handing each thought across the invisible space between guest and listener. Every sentence finished with an earnest smile.
Together they embodied their creation: Vibe & Thrive, a roaming day-party market that has begun to reshape the very idea of nightlife (or perhaps “day-life”) in Southwest Riverside County.
Before coming down to Temecula, Anthony spent two decades on turntables in Sacramento and the Bay Area, opening for chart-topping artists and spinning for radio crowds. Last year, he exchanged that circuit for Temecula’s quieter streets, expecting to plug straight into the region’s venues. Instead, he discovered a local scene stalled by zoning rules, sound ordinances, and a lingering sense that big-city energy belonged somewhere else.
“It upset me,” he admitted, lifting his hand, palm open, as though displaying the problem. “A party should never be illegal.”
Opportunity arrived in the shape of his own frustration: if no one would book him, he would create a stage of his own and hand that stage to other DJs craving time behind the decks. A friend’s invitation to an outdoor day party in Los Angeles provided the missing template. Anthony studied the mix of community, vendors, and sunshine, then thought, “I can bring this home.”
Back in Temecula, he texted Isaiah, a twenty-seven-year-old newcomer to DJ culture who had amassed just two years of experience but carried the infectious zeal of a first love. Isaiah had been cutting his teeth at weddings, coffee shops, and fitness studios, mostly blending hip-hop and R&B.
Anthony’s request was simple: want to spin house music for a daytime party at a local roastery? Isaiah said yes before worrying what house music even required. New genre, new software, new audience; he would perfect his craft on stage.
Intazza Coffee in Murrieta was the first venue to answer Anthony’s emails. The roastery’s brick exterior, cavernous interior, and easily claimed parking lot formed a ready-made canvas. Thirty days later, without grants, sponsors, or precedent, Vibe & Thrive debuted. Anthony commanded the main set, Isaiah followed with a buoyant Afro-house playlist, and the third member of the Vibe & Thrive squad, DJ Dealy (Kennedy Tran), added his own spin to the day party experience. Families arrived with strollers. Vendors pitched canopies in the parking lot. A pocket of city life pulsed where none had existed weeks earlier.
The inaugural afternoon proved both exhilarating and frightening. Anthony handled booking, promotion, sound, and logistical permits while guiding Isaiah through the finer points of house music phrasing. “We were building the plane while flying it,” Isaiah laughed brightly. Mistakes became footnotes for version two: clearer signage, a widened vendor row, four hours of music instead of three. The second event filled the lot with twice the foot traffic and, more importantly, convinced hesitant business owners that a day party could be more than loud music.
Vibe & Thrive had evolved into a full-scale vendor market. A feedback sheet taped near the exit asked vendors to rate their experience, helping these deejays truly create something remarkable.
Anthony calls the concept “a community event disguised as a party.” Revenue flows to small businesses instead of distant downtown clubs. Local residents explore coffee shops they never knew existed. Young DJs collect set time without battling late-night curfews. The hope is that city leaders who may be wary of amplified music will take notice of the positive economic ripple.
For Isaiah, the project’s greatest gift is growth. Hip-hop remains his anchor, but “exploring Afro-house changed how I feel rhythm,” he confessed, smiling warmly. Anthony has his eyes set on local growth. “Every person I meet here tells me they drive to LA or San Diego for fun,” he explained, sitting back firmly, feet braced as though staking ground. “That is money leaving our valley. Let’s keep it here,” he said with wide eyes, indicating that he was emphasizing his point.
This spring, Vibe & Thrive travels to Intazza in San Diego, then to The Vandalist in Whittier, a cocktail bar owned by Anthony’s family. Yet the heart remains in Temecula. On May 10th, the roastery that first opened its doors will host edition three, now slated for four hours of uninterrupted rhythm. Anthony, Isaiah, and DJ Dealy plan to rotate behind the decks, each weaving house, disco, and Afro-Latin beats that invite all people of all ages onto the asphalt dance floor.
Temecula may never rival the big lights of Hollywood Boulevard or the rooftop bars of San Diego, but it doesn’t need to. Both Anthony and Isaiah have proven that on a Saturday morning outside a coffee roaster, those with a great heart and an ear for music can carve a new pulse from thin air; one vinyl break, one vendor tent, one smiling crowd at a time. They call it Vibe & Thrive and thanks to them, Temecula Valley is starting to do exactly that.
For details on upcoming events follow @vibeandthriveparty, @djanthonyvincent, and @okzay_dj on Instagram. The next gathering lands at Intazza Coffee on May 10th, 10 a.m. to 2 p.m.
Watch the full interview here: Vibe & Thrive | The Day-Party Re-Tuning Temecula
